After 5 years, this Chinese whisky distillery released the world’s first rice wine barrel

 

"The biggest difference between this time and the last time is that all the equipment is here, and the factory has gradually shifted from the overall equipment debugging to the production feed." After half a year, Weijiu entered the Laizhou Distillery again. This time this production capacity has completely unveiled the mystery of the world's top whisky distillery.

On October 19th, the Laizhou Kaiyuan Barrel Filling Ceremony with the theme of "Laozhou·Future Has Been" was held in the factory area of ​​Laizhou Distillery. It is worth noting that the first batch of yellow wine barrels of Laizhou Distillery were officially filled, which is the first innovation in the world.

Some people in the industry believe that the combination of rice wine barrels and whiskey not only opened the first year of Laizhou whiskey, but also marked the creative integration of Laizhou whiskey and Chinese culture, and represented Laizhou’s technological innovation and its move towards creating Chinese whiskey. A new stage has been entered on the road of characteristics.


01

Collect global whiskey flavors and explore the creation of Laizhou style

If the visit six months ago was a "verification" of the existence of the Laizhou Distillery, then, during this visit to Laizhou, Weijiu really felt Laizhou's persistence and perseverance to Chinese whiskey.

Walking into the factory area of ​​Laizhou Distillery, in addition to the nasal aroma of wine, the analytical laboratory where technology and professionalism coexist, the most impressive thing is the eye-catching oak barrels, bourbon barrels, sherry barrels, and rums. Various types of oak barrels, such as wine barrels and tequila barrels, are shipped to Laizhou from all over the world, in order to collect as many whisky flavors as possible from all over the world, and explore local elements to create unique Laizhou Possibility of style.


Each type of whiskey brewed in oak barrels has different flavors and possibilities, and which one can be called "Laizhou style" requires a lot of time and energy to explore. Properly "Mengxin" can be described as difficult.


The relevant person in charge of the distillery told Weijiu that this time Laizhou’s Kaiyuan barrel was filled with the world’s first yellow wine barrel whiskey. We spent more than three years testing and improving it, and it was also as Laizhou’s game with consumers. The first step in a new culture of eclectic Chinese whiskey'. At the same time, we are constantly exploring more Chinese elements and creating more connections with our own culture.

In addition, Weijiu also learned that in order to make its own style as much as possible, since the establishment of the project, the Laizhou Distillery has sent a number of employees to visit more than 100 whisky distilleries around the world to understand and learn its advanced technology and whisky brewing. The craftsmanship and details; every year, excellent technicians are selected to study for a master's degree in whisky in Scotland, the home of whisky, to build a talent team for the Laizhou Distillery.

02

Laozhou's perseverance and patience to create Chinese whiskey

It took five full years for the Laizhou Distillery to fully appear before the eyes of the world. During this period, Bairun, the parent company of the winery, has invested more than 500 million yuan and raised more than 1 billion yuan in funds.

Despite the rapid development of the whisky category, data shows that from January to August this year, whiskey imports to China reached US$280 million, a year-on-year increase of 120%. However, the current market share of whiskey in China’s liquor market is still less than 1%. A niche category.


So, how does Bairun Group view the development prospects of whiskey? Compared with other companies, what are the advantages of Bairun in making whiskey? In response to these issues, Weijiu conducted an exclusive interview with the relevant person in charge of the winery.

The relevant person in charge of the distillery told Weijiu, “In China, liquor is almost all of the spirits market. Foreign liquors only account for 2.3% of Chinese liquor consumption, and whiskey only accounts for 0.6% of liquor consumption. This shows that China’s whisky market has a huge development. What Bairun shares want to do is to provide high-quality whiskey, and through multiple dimensions such as products, knowledge popularization and interactive experience, let Chinese consumers feel the most essential charm of whiskey in a head-up, natural and real environment. ."

From pre-conditioned cocktails to whiskey, Bairun shares have faced unprecedented challenges and pressures, but in the eyes of many industry insiders, this is the "best way" for Bairun to lay out the future and seek new growth points. 

 https://www.gezhuo.com/

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